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What is the dividend discount model in stock valuation?

Understanding the Dividend Discount Model in Stock Valuation


The process of selecting a strong stock portfolio often hinges on being able to effectively value the shares you’re considering. One of the historical models applied to this purpose is the Dividend Discount Model (DDM). The DDM forms the foundation of equity valuation and implies that the price of a stock is equivalent to the sum of its future discounted dividends.

Key Concepts behind the Dividend Discount Model

Time Value of Money

At the crux of the DDM is the financial principle of “time value of money,” which articulates that a dollar today has more value than a dollar in the future. This is primarily due to two factors: investment potential and risk. A dollar today could be invested for a potential return, and the future is always marked by uncertainty, so future money holds an inherent risk.

Present Value of Future Dividends

DDM uses the principle of time value of money to calculate the present value of the future dividends a company is expected to pay to its shareholders. It is important to mention that the model is usually more suitable for companies that pay regular dividends.

Formulating the Dividend Discount Model

The essential Dividend Discount Model equation is simple. The value of a stock (P) equals the present value of future dividends (D). The future dividends are discounted back to the present using a required rate of return (r), also known as a discount rate.

Bearing these essential elements in mind, we can present the formula as follows:

P = D / (r – g)

In this equation:
* P stands for the price of the stock.
* D stands for the expected annual dividends per share.
* r stands for the required rate of return.
* g stands for the expected dividend growth rate.

Types of Dividend Discount Model

There are different versions of the DDM, each suitable for different types of companies and investment scenarios. These include:

1. Gordon Growth Model: This is the most commonly used variant, named after Professor Myron Gordon, and is applicable when a company’s dividends are expected to grow at a constant rate in perpetuity.

2. Two-stage DDM: This model is used when dividends are expected to grow at a different rate over two separate periods.

3. Three-stage DDM: This model is used when dividends are expected to grow at different rates during three different periods.

Limits of the Dividend Discount Model

Assumed Stability

The DDM assumes a consistent growth rate for dividends, an assumption that might not hold true, particularly in the cases of startups and fast-growing tech companies that may not pay regular dividends.

Discount Rate Estimation

Another limitation of the DDM is the controversy surrounding the estimation of appropriate discount rates. The future is inherently uncertain, making it difficult to estimate expected returns accurately.


The DDM is very sensitive to changes in the input variables, i.e., the dividend growth rate and the required rate of return. Small changes in these inputs can significantly impact the output value of the stock.


In sum, the Dividend Discount Model is an important tool in finance used to value a company’s stocks by estimating the present value of its future dividends. Despite its limitations, DDM remains an integral part of the investment decision-making process, particularly for dividend-paying firms in stable industries. As such, beginners in the stock market can harness the principles of the DDM for a disciplined and systematic approach to stock valuation.